Swardeston Cricket Club has won a major new sponsorship agreement to back its growing youth section.
The current Gibbs Denley East Anglian Premier League champions have agreed a deal with Norwich legal firm Leathes Prior.
With more than 140 years of history, Leathes Prior is one of East Anglia’s leading law firms providing a full range of services for corporate, public sector and individual clients.
Today Leathes Prior consists of 16 partners, six associates and more than 100 members of staff. The firm is split between three offices, two in Tombland and the other in the Cathedral Close. As a firm it provides a personal, practical service supported by highly qualified teams.
Leathes Prior will join existing Swardeston sponsor The Parson Woodforde who are to continue as main club sponsor.
Business Development and Marketing Manager Charlotte Disney said: “We are delighted to be able to support Swardeston as youth section sponsor and to back its developing role in the local sporting community.”
Under the deal, Swardeston’s youth coaches will wear Leathes Prior branded kit and the firm will explore opportunities via the club’s weekly summer Tuesday night coaching sessions which regularly attract about 90 youngsters.
Swardeston chairman Mark Taylor said: “We are thrilled that Leathes Prior has agreed to become our youth sponsor. The youth section has been growing steadily at the club for a number of years. 2014 saw the formation of a girls section and we are pleased to announce that we will also be running an additional team at Under-13 level this summer.
“We are determined to continue building a club which thrives at the heart of a community and as such we are thrilled that Leathes Prior’s backing has also enabled us to offer discounted coaching in three local schools this season. Swardeston coaches will be working with the pupils at Mulbarton Junior School, Cringleford CE VA Primary School and Avenues Junior School.”
Swardeston can trace its club history back over 150 years and in 2010 were crowned the ECB’s Cockspur T20 national champions after claiming victory under the live Sky cameras at Hampshire’s Rose Bowl ground. They have won the East Anglian Premier League title three years running.
The club now fields four adult Saturday teams, two on Sundays, has six junior teams from Under-9 to Under-15 and a growing girls section.