Swardeston Cricket Club has secured a major new sponsorship deal.
The eight-times Thurlow Nunn East Anglian Premier League champions have agreed a three-year deal with Abode Construction to become the club’s new main sponsor covering 2025-2027.
Abode will be familiar to Swardeston followers as sponsors of the club’s annual cricket dinner which this March is a 360-ticket sell-out featuring England cricket legend Lord Ian Botham.
Abode take over from Leathes Priors Solicitors, who have supported the club as main sponsor for the past nine years, a period which has seen Swardeston win an unprecedented number of trophies, including three national club trophies and two East Anglian Premier League titles. LP will stay involved with Swardeston on a revised sponsorship footing which is currently being discussed.
Founded in 2020 and headquartered in Long Stratton, Abode specialises in delivering housing, care and education facilities for clients across Norfolk and Suffolk. In July 2023 Abode became main club sponsor at neighbouring Mulbarton Wanderers FC who play in the Thurlow Nunn Premier Division.
“As a contractor with a large footprint and client base in South Norfolk, we are delighted to now be main sponsor of Swardeston Cricket Club and Mulbarton Wanderers FC.”
Grant Keys, Managing Director, Abode Construction
Grant Keys, Abode Managing Director, said: “As a contractor with a large footprint and client base in South Norfolk, we are delighted to now be main sponsor of Swardeston Cricket Club and Mulbarton Wanderers FC. Both clubs are deeply rooted in their communities and provide a platform, not only for their adult teams to perform at a high level, but also for hundreds of local boys and girls to develop essential life skills through a shared passion for sport.”
Under the deal, all Swardeston adult teams will wear Abode branded playing and training kit. The deal will also see Abode signage at The Common and branded stumps at both club grounds.
Swardeston chair Stuart Bartram said: “We are delighted that Abode has extended its support of us to become our main club sponsor. We have enjoyed having their backing for the past three years for our annual cricket dinner and look forward to a successful partnership over the next three years.
“Performance on the field is very important to us but we remain determined to continue building a club which thrives at the heart of our community. The development of the club both on and off the pitch plays a crucial part in our thinking and we are hugely encouraged that Abode share this continuing ambition.”
Swardeston Chair Stuart Bartram and Abode Construction’s Managing Director Grant Keys with former England player Robert Croft, guest speaker at 2022’s Cricket Dinner, sponsored by Abode.
